BLND PERFUMES

www.blndperfumes.com  |  United Arab Emirates

Privacy Policy

Effective Date: April 2026

Governed by Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (UAE PDPL), Federal Law No. 15 of 2020 on Consumer Protection, and Federal Decree-Law No. 34 of 2021 on Combating Cybercrimes

Your privacy matters to us. This Privacy Policy explains what personal data BLND Perfumes collects, how we use it, who we share it with, and what rights you have under UAE law. By using our website or placing an order, you acknowledge that you have read and understood this policy. We will never sell your personal data to third parties.

CONTENTS

1. Who We Are
2. Data We Collect
3. How We Use Your Data
4. Legal Basis for Processing
5. Data Sharing & Third Parties
6. Cross-Border Data Transfers
7. Cookies & Tracking Technologies
8. Marketing Communications
9. Data Security
10. Data Retention
11. Your Rights
12. Children’s Privacy
13. Data Breach Notification
14. Complaints & Regulatory Authority
15. Contact Us
16. Policy Updates
17. WHO WE ARE

BLND Perfumes (“we,” “us,” “our”) is the data controller responsible for your personal data. We operate the e-commerce website www.blndperfumes.com, through which we sell perfumes and fragrance products to customers in the UAE and internationally.

As a data controller, we determine the purposes and means of processing your personal data and are accountable under the UAE Personal Data Protection Law (PDPL).

Registered address: [Your registered business address, UAE]
Trade licence number: [Your trade licence number]
Privacy contact email: privacy@blndperfumes.com

Reference: Federal Decree-Law No. 45 of 2021 (PDPL), Article 1 (Definitions – Controller)

2. DATA WE COLLECT

We collect only the personal data necessary for the purposes described in this policy (data minimisation principle). The categories of data we may collect include:

⚠️ We do not knowingly collect sensitive personal data (such as health data, biometric data, or religious/political views) as part of our standard operations. If you voluntarily share such information (for example, noting a skin allergy in a support message), we will use it only to assist you and will not retain it beyond what is necessary.

Reference: UAE PDPL, Articles 1 and 4 (principles of data minimisation and purpose limitation)

3. HOW WE USE YOUR DATA

We use your personal data for the following purposes:

• Processing and fulfilling orders– including shipping, delivery updates, and handling returns or refunds.
• Account management– creating and maintaining your customer account, verifying identity, and enabling login.
• Customer service– responding to your queries, complaints, and requests.
• Payment processing– securely processing payments via our authorised payment service provider.
• Legal compliance– meeting our obligations under UAE law, including tax, consumer protection, and anti-fraud regulations.
• Website improvement– analysing how users interact with our website to improve performance and user experience.
• Marketing communications– sending you promotional emails, offers, or product updates, but only with your prior consent (see Section 8).
• Fraud prevention and security– detecting and preventing fraudulent transactions and unauthorised access.
• Dispute resolution– handling chargebacks, refund disputes, or regulatory investigations.

Reference: UAE PDPL, Article 4 (purpose limitation); Federal Law No. 15 of 2020, Article 5 (consumer data rights)

4. LEGAL BASIS FOR PROCESSING

Under the UAE PDPL, we must have a lawful basis for processing your personal data. We rely on the following bases:

Reference: UAE PDPL, Article 6 (lawful bases for processing); note that unlike GDPR, the UAE PDPL does not recognise “legitimate interests” as a standalone lawful basis for processing.

5. DATA SHARING & THIRD PARTIES

We do not sell your personal data to any third party. We may share your data with trusted service providers who process data on our behalf, subject to contractual obligations to protect your data in line with the UAE PDPL. These include:

• Logistics and courier companies– to deliver your orders (e.g. Aramex, DHL, or local UAE couriers). We share your name, phone number, and delivery address.
• Payment service providers– to process payments securely (e.g. Telr, Stripe, PayTabs, or similar UAE-licensed payment gateways). They receive payment data but are not permitted to use it for other purposes.
• Website and IT service providers– hosting, e-commerce platform providers, email service providers, and cybersecurity tools.
• Analytics providers– tools such as Google Analytics to understand website usage (where consent has been obtained).
• Legal and regulatory authorities– we may disclose data to the UAE Ministry of Economy, relevant courts, law enforcement, or regulators when required by law or in response to a valid legal request.

All third-party processors are required to handle your data securely and in accordance with the UAE PDPL and applicable law.

Reference: UAE PDPL, Articles 7–9 (processor obligations and data sharing requirements)

6. CROSS-BORDER DATA TRANSFERS

Some of our service providers (for example, cloud hosting or analytics platforms) may be based outside the UAE. Where your personal data is transferred to a country outside the UAE, we take steps to ensure it is protected, including:

• Transferring only to countries with an adequate level of data protection as recognised by the UAE Data Office; or
• Putting in place appropriate contractual safeguards with the recipient; or
• Relying on your explicit consent where no other mechanism is available.

If you would like to know more about the safeguards applied to any specific cross-border transfer, please contact us at privacy@blndperfumes.com.

Reference: UAE PDPL, Article 22 (cross-border data transfer requirements)

7. COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and similar technologies. Cookies are small text files stored on your device that help us deliver a better online experience.

When you first visit our website, you will be presented with a cookie consent banner. You may accept all cookies, reject non-essential cookies, or manage your preferences. You can change your cookie preferences at any time via the cookie settings link in our website footer.

Reference: UAE PDPL, Article 6 (consent as a legal basis); Federal Decree-Law No. 34 of 2021 on Cybercrimes (online tracking and data privacy)

8. MARKETING COMMUNICATIONS

We will only send you marketing emails, SMS messages, or promotional notifications if you have given us your explicit, prior consent. This includes newsletters, new product launches, discounts, and fragrance recommendations.

You can withdraw your consent at any time by:

• Clicking the “Unsubscribe” link at the bottom of any marketing email;
• Replying “STOP” to any SMS from us;
• Emailing us at privacy@blndperfumes.com; or
• Updating your communication preferences in your account settings.

Withdrawing consent will not affect the lawfulness of any marketing we sent before you withdrew it. We will process your opt-out request within 5 business days.

Reference: UAE PDPL, Article 6 (consent); Federal Law No. 15 of 2020, Article 5 (prohibition on using consumer data for marketing without consent); Cabinet Decision No. 56 of 2024 (Telemarketing Regulations)

9. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. Our security measures include:

• SSL/TLS encryption for all data transmitted through our website.
• Secure, access-controlled servers for data storage.
• Payment data is processed through PCI-DSS compliant payment gateways; we do not store full card numbers on our systems.
• Regular security assessments and employee data protection training.
• Strict access controls so only authorised personnel can access your data.

While we take all reasonable steps to protect your data, no transmission over the internet is completely secure. If you suspect any unauthorised activity on your account, please contact us immediately.

Reference: UAE PDPL, Article 13 (data security obligations); Federal Decree-Law No. 34 of 2021 on Cybercrimes

10. DATA RETENTION

We retain your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by UAE law. Our general retention periods are:

When data is no longer needed, we securely delete or anonymise it so it can no longer be linked to you.

Reference: UAE PDPL, Article 4 (storage limitation principle)

11. YOUR RIGHTS

Under the UAE PDPL, you have the following rights in relation to your personal data:

Right to Access

Request a copy of the personal data we hold about you and information about how we process it.

Right to Rectification

Request that we correct any inaccurate or incomplete personal data we hold about you.

Right to Erasure

Request that we delete your personal data where it is no longer necessary for the purpose it was collected, or where you withdraw consent.

Right to Restrict Processing

Request that we limit how we use your data in certain circumstances (e.g. while a dispute is being resolved).

Right to Data Portability

Request a copy of your data in a structured, machine-readable format so you can transfer it to another provider.

Right to Object to Marketing

Object to and stop any processing of your data for direct marketing purposes at any time, with no justification required.

Right to Object to Automated Processing

Object to decisions made about you based solely on automated processing, including profiling, that significantly affects you.

Right to Withdraw Consent

Withdraw any consent you have given at any time. Withdrawal does not affect the lawfulness of prior processing.

How to Exercise Your Rights

Submit your request by email toprivacy@blndperfumes.comwith the subject line “Data Subject Request.” Please include your full name, email address associated with your account, and details of your request. We will respond within30 days. We may request proof of identity before processing your request to protect your security.

Reference: UAE PDPL, Articles 15–21 (data subject rights including access, rectification, erasure, restriction, portability, and objection)

12. CHILDREN’S PRIVACY

Our website and services are not directed at children under the age of 18. We do not knowingly collect personal data from minors. If you believe we have inadvertently collected data from a person under 18, please contact us immediately at support@blndperfumes.com and we will delete that data promptly.

Reference: UAE PDPL, Article 6 (special conditions for consent by minors)

13. DATA BREACH NOTIFICATION

In the event of a personal data breach that poses a risk to your rights and freedoms, we will:

• Notify the UAE Data Officeas soon as we become aware of the breach, in accordance with UAE PDPL requirements;
• Notify affected individualsif the breach is likely to result in a high risk to their rights, providing clear information about the nature of the breach and the steps they can take to protect themselves; and
• Take immediate steps to contain the breach, assess its impact, and prevent recurrence.

Reference: UAE PDPL, Article 14 (data breach notification obligations)

14. COMPLAINTS & REGULATORY AUTHORITY

If you are not satisfied with how we handle your personal data or a data subject rights request, you have the right to lodge a complaint with the UAE data protection supervisory authority:

UAE Data Office

The UAE Data Office is the national supervisory authority responsible for overseeing compliance with the UAE PDPL.

Website:uaedataoffice.gov.ae
Email:info@uaedataoffice.gov.ae

We encourage you to contact us first so we can try to resolve your concern directly before escalating to the Data Office.

Reference: UAE PDPL, Article 24; Federal Decree-Law No. 44 of 2021 (establishment of the UAE Data Office)

15. CONTACT US

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact us:

PRIVACY EMAIL: support@blndperfumes.com

GENERAL EMAIL: support@blndperfumes.com

PHONE / WHATSAPP+971 58 333518

WEBSITEwww.blndperfumes.com

We aim to respond to all privacy-related enquiries within 5 business days, and to fulfil all formal data subject requests within 30 days.

16. POLICY UPDATES

We may update this Privacy Policy from time to time to reflect changes in UAE law, our business operations, or industry best practices. When we make material changes, we will notify you by email (if we hold your email address) and/or display a notice on our website prior to the change taking effect.

The current version will always be available at www.blndperfumes.com/privacy-policy, with the effective date clearly shown at the top.

Your continued use of our website after an update constitutes acceptance of the revised policy. If you do not agree with the changes, you may close your account and request deletion of your data.

This Privacy Policy is governed by the laws of the United Arab Emirates. Any disputes arising from this policy shall be subject to the exclusive jurisdiction of the UAE courts.

© 2026 BLND Perfumes. All rights reserved.  |  www.blndperfumes.com